Namika, M.I.A., Lauryn Hill
" If female empowerment was poured into music, it would sound like this "
Yasmo’s thing is being good with words. Ever since she was a teenager, she’s been a lyricist and has pulled people under her spell with her ingenious rhymes. She started out as a poetry slammer and was the first woman to win the Austrian Poetry Slam Championship, before she slowly found her way to hip-hop.
In the past couple of years, she has built up a reputation as one of Europe’s most complex and interesting female MCs. Since 2015, she started surrounding herself with a Big Band, mixing jazz with soul and hip-hop and performing under the name “Yasmo & Die Klangkabine”. In her lyrics, she doesn’t shy away from referencing society’s most pressing issues: migration, racism, feminism. Her experience of travelling through different countries as well as the world of hip-hop as a woman play a vital part in her storytelling. But she also talks about digitalization and the rapid transformation to an ego-centred society, making her particularly popular among the socially conscious and political bubble of young people.
While lyrics tend to get quite serious and political, her rapping is never short of harmonious and her attitude nothing less than relaxed. Her father is from Tunisia, her mother is German, she is from Vienna. But “home” is something, she “only knows as a movement” as she raps in the song “Wo kommst du her?” (Where are you from). A notion, that perfectly fits in with Europavox’ school of thought.