Transcending electro & hip-hop
With support from Majestic Casual, known for its highly-curated YouTube channel supported by over 4M fans, Belgium’s YellowStraps are making waves worldwide. Having been titled as “Most Promising Artist” at 2014’s Redbull Elektropedia Awards (BE), the electro-jazz, hip-hop duo went on to collaborate with artists and producers like Le Motel and DJ Lefto. Comprised of two self-taught brothers, Yvan (vocals) and Alban (guitar and beats), YellowStraps was raised by, and eventually dominated, the Belgian music scene. The duo is a true global act.
The hard work and dedication in creating a refined sound secured YellowStraps a place in festivals like Duor, Pukkelpop, and Horst. In addition to Majestic Casual, they’ve attracted top international tastemakers including Complex and Earmilk. Truly transcending both hip hop and electro, YellowStraps ability to appeal to fans of both genres allows the duo to carve their own path. Many elements like drum grooves and warm beats and harmonies are found throughout the group’s music and it’s clear that the duo sticks by their ideology of continually challenging themselves.
As exploratory collaborators, there appears to be much flexibility for how YellowStraps will continue to push their project along. Drawing inspiration from artists like Daniel Caesar, Jordan Rakei, River Tiber, Tom Misch, Moonchild, Robert Glasper, Mr. Jukes, D’Angelo, JMSN, Smino, Cosmo Pyke, Henry Wu, FKJ, Mahalia, Monte Booker, Quickly Quickly, and Persian Empire, YellowStraps are worth following. Check out 2018’s Blame EP, and 2016’s Mellow Remix EP on their Spotify channel, or catch them on tour throughout 2019 and beyond.