Ukrainian MusicLab 2025
Ukrainian MusicLab 2025 Line-up Revealed!
We are proud to announce the five artists selected for the 2025 edition of Ukrainian MusicLab:
Marie Hellstein – NINA EBA – Renata Kazhan
Before stepping on stage in Bucharest, these artists will take part in an online training program led by European music professionals. Covering topics such as export strategies, PR, media presence, and live performance, the workshops will give participants concrete tools to strengthen their careers internationally.
They will also engage in speed meetings with journalists and professionals, receiving direct feedback on their projects and learning how their music is perceived abroad.
The program will culminate on October 22, 2025, with a live showcase at Control Club in Bucharest — a unique opportunity for audiences and professionals to discover some of the most compelling new Ukrainian voices.
This year’s line-up reflects the diversity and resilience of the Ukrainian music scene:
- Marie Hellstein – Alternative pop and indie with poetic intensity
- NINA EBA – Experimental electronics and trip hop with a strong visual edge
- Renata Kazhan – Atmospheric electronic pop with dreamlike textures
- TYSK – A collective mixing grime, breaks, electro, and Ukrainian recitative
- Vøvk – Progressive rock and post-hardcore with symbolic, emotional lyrics
- YAME – A cosmic-inspired duo blending independent dance music with experimental electronics
📅 Save the date: October 22, 2025 – Control Club, Bucharest
First step is kicking off this week, with 6 online sessions!
Module 1: Export Strategies and Market Entry
By Alona Dmukhovska, Music Export Ukraine
This opening session introduces participants to the Ukrainian MusicLab program and its objectives. The focus will be on exploring the diversity of European music markets, highlighting their different specificities and entry points.
Led by Music Export Ukraine, the workshop will provide a concrete overview of how Ukrainian artists can position themselves internationally and build meaningful connections.
Module 2: Introduction to Soundcharts
By Aël Guegan, Partnership executive at Soundcharts
Soundcharts is one of the leading analytics platforms in the European music industry. Used daily by labels, managers, and promoters, it allows artists to monitor their careers through real-time data. In this dedicated session, participants will learn how to use Soundcharts as a strategic tool for export planning and audience development.
Module 3: Optimizing Your Online Presence
By Hans-Paul Landriève, Studio Volume
The session, led by Hans-Paul, introduces the basics of storytelling on social platforms and provides practical insights into digital marketing strategies. Additionally, it covers essential growth opportunities, including how to navigate and optimize social media algorithms on platforms like YouTube, Instagram, and TikTok.
Module 4: Public Relations & Media Strategy
By Justine Debicki, Boogie Drugstore
Building on the module on social media and online presence, this session explores how to take the next step: becoming truly PR ready. Public relations are a cornerstone of any international career, and this workshop will provide participants with the tools and confidence to prepare their projects for media exposure across different territories.
Speed meetings with industry professionals
Thank you to all the experts who are joining us during a full day of speed meetings with selected artists:
- Alan Pedder, music journalist (UK/SW)
- Andra Rotariu, booker at Control Club & founder of CORE agency (RO)
- Boyan Pinter, A & R / Label Manager at Believe (BU)
- Clara Dhilly, festival booker at Dour festival (BE)
- Damir Ivic, music journalist (IT)
- Dan Cole, music journalist (DE)
- François Audigier, artistic director at Europavox (FR)
- James Hendicott, music journalist (IE)
- Katja Thalerová, project manager at the LALA Slovak Music Export office (SI)
- Maro Angelopoulou, music journalist (GR)
- Roxana Morar, music journalist (RO)
- Tamara Kaminski, President of Music export Poland (PO)
